Hej, hej, tu NBA, czyli recepcja amerykańskiego basketu w Polsce

The author analyses first images of the American NBA league in Poland at the beginning of the 1990’s pointing out to the redundant way in which they represented the basketball match. Those first broadcasts were limited to an attractive assembly of the most impressive and spectacular moves - each meeting was screened only for the most interesting and the most showy actions. The author tackles also the issue regarding technological aspect of broadcasting: assembly of materials sent on VHS commented subsequently in a studio as if the match was played live. The author places that specific shift within a broader context of Polish cultural practices that occurred at the time of the transformation upheaval. He also comments on the way the ambivalent “Negro” figure was perceived both in NBA broadcasts and in other cultural texts of that time.